ANNOUNCING The Junior Design Awards 2024 shortlist…

The wait is finally over… and we can now reveal the shortlisted brands for the Junior Design Awards. We even had to extend the deadline to ensure you all had time to finish those entries – but now we can finally reveal the shortlisted brands, labels and products in the Junior Design Awards 2024.

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Can we just say a MASSIVE thank you for your loyalty, kindness and support over the years - and, especially this year as we know times are tight - we are stronger together! Shortlisting is no ‘short’ job and a process that is never taken lightly. It sees the Junior editorial team read, review and deliberate over literally hundreds and hundreds of entries.

We have a really strong line-up of new, exciting, familiar and heritage brands that fit the Junior aesthetic and have been bowled over, once again, with the quality of all the entries. Truly, there are some fantastic products out there for today’s modern families and children and we look forward to showcasing the best of the best, right here.

The final winners will be handpicked by the Junior editorial team and a host of highly respected judges (see more on our Instagram feed), thereby ensuring the #JDA24 is unbiased, scored fairly and above all honestly. The judging will kick off in mid September – so watch this space or follow us over on Instagram for more up-to-date information and news.

But for now, we are really happy to share the shortlisted names – we had to omit some categories, re-name and even split a few to make the final round-up a little stronger – we hope you agree with our choices…

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THE SHORTLISTED FASHION CATEGORIES ARE:

SHORTLISTED FASHION NEWCOMER CATEGORY:

BEST FASHION NEWCOMER (UK & INTERNATIONAL)

  • Just Peachy
  • Runaround Retro
  • Talou
  • The Little Light Bulb Company
  • Wide Awake Club

SHORTLISTED FASHION BRAND CATEGORIES:

BEST BABY / ECO BABY FASHION BRAND

  • Bear’s Little Fish
  • Kitz Heimat
  • Rosa & Blue

BEST CHILDREN’S ECO FASHION BRAND

  • Frugi
  • MIKA & MILO
  • TÖASTIE
  • WHEAT

BEST UK CHILDREN’S FASHION BRAND

  • Clark & Beau
  • Cute Couture
  • Rachel Riley

BEST HERITAGE CHILDREN’S FASHION BRAND (brands over 10 years old)

  • Rachel Riley
  • The White Company

BEST CIRCULAR / VINTAGE / RENTAL FASHION BRAND

  • Kidswear Collective
  • Kudro - Loved & Re-loved Denim

BEST CHILDREN’S FASHION ACCESSORIES BRAND

  • Eyespace
  • Mini Cools
  • STYCH

SHORTLISTED FASHION COLLECTION CATEGORIES:

BEST UNISEX FASHION COLLECTION

  • Charley’s Wild World
  • Ducky Zebra
  • PICKLE
  • ScandiBugs
  • The Little Blazer Company

BEST CHILDREN'S FASHION COLLECTION

  • LIA LEA - Fall Winter 24/25
  • Little Bird by Jools Oliver at NEXT
  • Miffy x Cath Kidston
  • M&S x The Doodle Boy
  • Paade Mode - FW 2024/2025

SHORTLISTED FOOTWEAR CATEGORIES:

BEST FIRST WALKER FOOTWEAR COLLECTION

  • Rolly
  • Snugi Moccasins
  • Snugi Slippers

BEST BABY FOOTWEAR COLLECTION

  • Snugi Slippers
  • Snugi Moccasins

BEST CHILDREN’S FOOTWEAR COLLECTION

  • Little Bird by Jools Oliver at NEXT
  • Snugi -Moccasins
  • Snugi - Slippers
  • Snugi - Water slippers
  • Young Soles

SHORTLISTED ACTIVEWEAR CATEGORIES:

BEST CHILDREN’S ACTIVEWEAR COLLECTION

  • Bloomy Kids Co.
  • Muddy Puddles
  • Smalls Merino
  • Snugi - Water slippers
  • Wet Wednesdays

BEST CHILDREN’S SWIMWEAR AND ECO SWIMWEAR COLLECTION

  • Bambino Mio - Revolutionary Reusable Swim Nappy
  • Splash About - Baby Nappy

SHORTLISTED SLEEPWEAR CATEGORIES:

BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY)

  • Love to Dream
  • MORI
  • Rosa & Blue

BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)

  • Dodo Banana
  • Kutti Lulu
  • Love to Dream
  • Roanne Orlebar Designs

BEST CHILDREN’S SLEEPWEAR COLLECTION (BABY SLEEPING BAGS)

  • Folk & Thread
  • Love to Dream
  • Superlove Merino

THE SHORTLISTED INTERIORS CATEGORIES ARE:

SHORTLISTED BABY INTERIORS CATEGORIES:

BEST HIGHCHAIR DESIGN

  • KAOS - Klapp high chair
  • My Babiie - MBHC9 Luxe Highchair

BEST CRIB/POD/MOSES DESIGN

  • Shnuggle - Air Lite Bedside Crib

BEST COT/COT BED DESIGN

  • Gaia Baby - Serena Mini Cot

BEST PRODUCT DESIGN FOR BABIES

  • Bibbilyboo - Waterproof Dribble Bibs
  • BINIBAMBA - Sheepskin Snuggler
  • Etta Loves - New collaboration
  • Greyfox Designs - IKEA Highchair accessories
  • Shnuggle - Squishy Changing Mat

SHORTLISTED CHILDREN’S INTERIORS CATEGORIES:

BEST INTERIORS PRODUCT DESIGN (FURNITURE)

  • Little Hoppa - 3-in-1 Wooden Bouncer
  • Gaia Baby - Hera Rocking & Nursing Chair

BEST INTERIORS PRODUCT DESIGN (SOFT FURNISHINGS)

  • DockATot - DockATot X Mary Katrantzou Collection
  • Gaia Baby - Maia Collection Soft Furnishings
  • Hygge Supplies - Hygge Sheets© Mattress Protector
  • WIGIWAMA - The Moon Chair

BEST INTERIORS DESIGN (DECORATION)

  • LIVE VIDA LTD - Safari Height Chart Textile Wall Art
  • Mica-Mica - Premium fabric wall stickers for children
  • My Baby Days - 'All My Firsts’
  • Of Unusual Kind - Paper Doll Wall Art Prints

BEST INTERIORS DESIGN (ACCESSORY)

  • Indigo and Otis - Kids Home Decor
  • Moppet - Handmade Numbers 123 Crewel Wall Hanging Tapestry
  • Shnuggle - Moonlight Night Light

THE SHORTLISTED LIFESTYLE CATEGORIES ARE:

BEST PUSHCHAIR DESIGN

  • Ickle Bubba - Altima Travel System
  • Out ’n’ About - Nipper 5
  • Thule - Urban Glide 3
  • UPPAbaby - Vista V3

BEST PUSHCHAIR DESIGN (COMPACT/LIGHTWEIGHT)

  • Elodie - Morris & Co. X Elodie MONDO Stroller
  • My Babiie - MBX7 Auto-Fold Stroller

BEST CHANGING BAG DESIGN

  • Alf the Label - Ari Convertible Baby Bag
  • Finnsøn - FREYA Eco Oversized Stroller Organiser with Stroller Clips
  • TIBA + MARL - T+M Canvas Caccy + Tote
  • Storksak - Thea Tote & Compact Change Bag

BEST BABY’S TOILETRIES COLLECTION

  • Belle Enfant - Belle Enfant Beauté
  • Bloom & Blossom - Bedtime baby range
  • Original Sprout - Toiletries Range For Baby & Child

BEST CHILDREN’S TOILETRIES COLLECTION

  • Good Bubble - Paddington Marmalade Bath Time Gift Set
  • Little Butterfly London - Little Butterfly London Kids’ Range
  • Mini U - Mini U Toiletries Range for Baby & Child
  • The Kids Bathing Co. - Organic Collection

BEST TWEEN/TEEN TOILETRIES COLLECTION

  • Green People - Oy Clear Skin Goals
  • Indu - Teen Beauty
  • Spots & Stripes
  • Troikin

BEST HEALTH & WELLBEING BRAND

  • BioGaia - Protectis Baby Drops

BEST PACIFIER DESIGN

  • BIBS - Studio Collection
  • CAYO - Collection Box
  • FRIGG

BEST ECO NAPPY BRAND

  • Bambino Mio - Revolutionary Reusable nappy
  • Pura - Pura Eco Friendly Nappies
  • Splash About - Happy Nappy Baby Collection

BEST INNOVATIVE PRODUCT DESIGN

  • Baby by Beach - Multi-use Divider Tableware Set
  • Eyas London - The Gallery: Sensory baby toy
  • Ouate Paris - Mon hydratant crepitant
  • SKÅGFÄ - KLYV Kids Knife
  • Sleepytroll - Baby Rocker
  • Ubbi - Nappy bin

BEST INNOVATIVE PRODUCT DESIGN (Babies & Toddlers)

  • brush-baby td - Bobbie Bunny Teether
  • Splash About - Happy Nappy DUO
  • Smartrike - The Traveler
  • Rockit - Zed

BEST INNOVATIVE PRODUCT DESIGN (Parents)

  • Alf the Label - Carabiner Capsule
  • hUDOMA - Chelsea Black Pram Gloves

THE SHORTLISTED BOOK CATEGORIES ARE:

BEST BABY BOOK 0-2YRS (published within last 12 months)

  • Jo & Nic's Crinkly Cloth Books - Nursery Times
  • Jolly Designs - Black and White Contrast books

BEST PRE-SCHOOLER BOOK 3-5YRS (published within last 12 months)

  • Number Train by Ingela P Arrhenius and Jonathan Emmett - (Nosy Crow)
  • Rainbowsaurus by Steve Antony - (Hachette Children’s Group)
  • The Pandas Who Promised by Kes Gray and Illustrated by Jim Field - (Hachette Children’s Group)

BEST CHILDREN’S BOOK 6+ (published within last 12 months)

  • About Hedgehog by Dani Seatter, illustrated by Anna Stead - (Eco-Able Ltd)
  • Dungeon Runners: Hero Trial by Kieran Larwood and Joe Todd-Stanton - (Nosy Crow)
  • Words of Love by Jake Biggin - (DK)

BEST DESIGNED/ILLUSTRATED BOOK FOR CHILDREN (published within last 12 months)

  • Earth Song by Susan Reed and Mariona Cabassa - (Barefoot Books)
  • Hen in The Bed by Katrina Charman and illustrated by Guilherme Karsten - (Nosy Crow)
  • Which Way Round the Galaxy by Cressida Cowell - (Hachette Children’s Group)

BEST DESIGNED/ILLUSTRATED BOOK FOR CHILDREN (FACTUAL) (published within last 12 months)

  • Britannica’s Encyclopedia Infographica by Andrew Pettie and Conrad Quilty-Harper with infographics by Valentina D’Efillipo - (Britannica Books)
  • Evolution by Sarah Darwin and Eva Maria Sadowski, illustrated buy Olga Baumert - (What on Earth!)
  • Live Like a Viking by Claire Saunders, Illustrated by Ruth Hickson - (Button Books)
  • Myths of China written by Xiaobing Wang, illustrated by Katie Ponder - (DK Children’s)

THE SHORTLISTED TOY & GIFT CATEGORIES ARE:

BEST TOY DESIGN 0-2 YEARS

  • Bandai - Pip and Posy Talking Plush
  • Jolly Design - Travel Buddies
  • Micro - 2in1 Air Hopper
  • ooh noo - Rubber Bath Duckies

BEST TOY DESIGN 3-5 YEARS

  • Djeco - Crazy Motors
  • Hooga Playroom - Wooden Market Stand, Pretend Play Shop
  • Make Me Iconic - Healthy Tummy Breakfast Tray
  • ooh noo - Rattan ride on
  • Plum® - Bakehouse Traditional Wooden Kitchen with Fridge
  • Rudi and Bear - Worry Ned the Robot

BEST TOY DESIGN 6+ YEARS

  • Plum® - Water Park Blaster Course
  • WellyWeight
  • Yoto - Mini (2024 Edition)

BEST BIKE /SCOOTER DESIGN

  • LIFERYDER - Infinity Scooter
  • LIFERYDER - Vogue Infinity Bike
  • Micro Scooters - Cruiser Micro Scooter with Light Up Wheels

BEST PLAY GYM/MAT

  • FOLDiMATS
  • gus + beau
  • Kingdom Playroom

BEST TOY BRAND

  • Plum Play
  • Hug-A-Lumps Weighted Soft Toys by ZURU
  • POGS

BEST GIFT BRAND

  • By Alex - Christmas stockings and sacks
  • Katie Bakes - Eco-friendly Personalised Baking Kit Party Bags
  • Little Wrens Nest - Maileg (& so much more)
  • Pearhead - KeepSakes
  • The Baby Gifting Company - Organic Cotton New Baby Blanket and Teddy Gift Set

BEST CREATIVE PLAY

  • Curious Columbus
  • Edx Education
  • Inspire My Play
  • Plum Play
  • The Wonderie

BEST CREATIVE PLAY (EDUCATIONAL)

  • Happy Little Doers Junior Baker Activity Cards
  • HUE Animation Studio
  • Ready Set Learn Phonics Activity Cards
  • Very Puzzled Activity Books

BEST SUBSCRIPTION BOX

  • It’s Our Planet Too
  • Lovevery
  • Tinkerer

BEST CHILDREN’S STATIONERY BRAND/PRODUCT

  • Festive Fingerprints - Fingerprint Card Kits
  • Little Green Vibes – Plastic Free Sticker & Colouring Birthday Cards
  • Polar Post – Letters to and from Father Christmas
  • The HappySelf Journal

THE SHORTLISTED TRAVEL CATEGORIES ARE:

BEST FAMILY HOTEL

  • Sani Resort, Greece
  • Windjammer Landing Villa Beach Resort, St Luica
  • InterContinental Maldives Maamunagau Resort

BEST FAMILY TRAVEL BRAND

  • Bushbaby Travel
  • Martinhal Family Hotels & Resorts
  • Oliver's Travels Luxury Villa Holidays
  • Scott Dunn
  • Quinta do Lago

BEST TRAVEL PRODUCT (FOR CHILDREN)

  • Micro Scooters - The Mini Micro Suitcase Scooter
  • SnoozeShade - SnoozeShade Plus Extra
  • Sleepytroll - Baby Rocker
  • Splash About - Go Splash Swim Vest
  • Rockit - Wooshh

BEST TRAVEL PRODUCT (FOR PARENTS)

  • Alf the Label - The Carabiner Capsule
  • Rockit - Rockit Rocker (rechargeable)
  • Smartrike - The Traveler

BEST BABY CARRIER / SLING DESIGN

  • Gaia Baby - Newborn+ Carrie
  • Love Radius - HoodieCarrier 2
  • ISARA - Quick Half Buckle Carrier

BEST CAR SEAT

  • Axkid - Axkid One 3
  • My Babiie - Compact High Back Booster
  • My Babiie - i-Size Top Tether Spin Car Seat

THE SHORTLISTED FOOD & FAMILY DINING CATEGORIES ARE:

BEST CHILDREN’S FOOD BRAND

  • Annabel Karmel – Frozen Meals for Toddlers and Kids

BEST FEEDING PRODUCT DESIGN (BABY)

  • Bumbo - Multi Seat
  • BIBS - Baby Glass Bottle
  • Didobaby - didopoucher
  • Nom Nom Kids - Little Nom Nom Pouch Spoon
  • MAM - Easy Start Anti-Colic bottles

BEST CHILDREN’S TABLEWARE / ECO TABLEWARE DESIGN

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  • Pick Plates - Pick Box
  • Baby by Beach - Divider Table Set
  • HAM - Stackable tumblers
  • bobo&boo - Bento Plates
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